SharkNet mosquito net: innovation Made in Italy born from an accident, it is today's leading product in the sector

Mosquito nets are certainly not the first piece of furniture that comes to mind when we think of a house design, or when we have to furnis...

ROME (ITALY), Saturday, January 30, 2021 (MERCURPRESS.COM) -
Mosquito nets are certainly not the first piece of furniture that comes to mind when we think of a house design, or when we have to furnish it. Nevertheless, it is one of the objects we feel the lack of - when it isn't there. By keeping insects away, they allow us to sleep peacefully, avoid bites and annoyances (try watching a movie with a fly buzzing around the house ...). However, not all mosquito nets are the same. Among many models, there is SharkNet, an innovative mosquito net with an all-Italian patent. Let's find out what it's all about and how this product was born with Marco Marcantoni, CEO of SharkNet, leader and inventor of the pleated insect screen.

When was your company born?

Our story begins in 1979 thanks to the inventive spirit and commitment of Sergio Marcantoni. The DFM company, which he founded, is today a leader in the field of pleated insect screens which constitute an original and leading product on the national market, for which he holds the patent. The innovative idea was precisely that of making products with pleating machines set up within their own production centers. This made it possible to speed up the operational phases of production, eliminating the need to turn to external companies. DFM today extends its services to all the Italian and foreign territory, using exclusively Italian products and raw materials. The company's sales network is made up of 30 agents operating throughout the Peninsula who offer sales assistance and handle the export on a worldwide scale, to as many as 45 foreign countries of the original patent for the SharkNet pleated insect screen.

How was the SharkNet mosquito net born?

For years we have been looking for the ideal net, one that would be water-resistant and easy to clean - but even though we had travelled all over the world, we could not find anything that came close to our needs or the quality standards we were looking for... Then one day, by chance, a collaborator who was carrying out cleaning operations used a wrong product for the maintenance of the machine to pleat the net and, amazingly, we realized that that liquid 'fell' on the net inside the machine. It was the magic formula we had been looking for years. Today, in the company, that employee is now hailed as a kind of hero!

How does the SharkNet pleated insect screen differ from other products on the market?

The SharkNet handling system is a patent filed and registered at the Rome Chamber of Commerce in 2003. Sharknet stands out from all the other competitors substantially for its handling system, which makes it safe even with children at home, without springs that snap like traps. SharkNet works without a box and without a spring system: if closed it remains almost completely stretched, if open it folds like an accordion and remains open as far as you wish. Furthermore, unlike other mosquito nets, the SharkNet have a special network certified by the Chamber of Commerce that naturally repels dust and dirt. There is no need to rub them thoroughly and risk breaking them, nor to use solvents or acids that consume the net. Maintenance, therefore, is practical and do-it-yourself, without disassembling anything. Not to be overlooked is the fact that our mosquito nets do not reduce the brightness, even when they are closed.

In 2020 we spent more time at home, between lockdowns and restrictions. Has this translated into an increase in orders?

On the first day of the lock-down we were, like everyone else, lost, and full of doubts regarding the future: would the private individuals open their doors to "outsiders" for installations? Would they have invested their money in the purchase of mid-range mosquito nets? But we didn't let fear defeat us. New opportunities often arise from the crisis: we created the SharkNet Academy, the training course for our customers where, via live podcasts, we held counselling to explain, in easy terms, all the potential opportunities that were released by the Government (Cassa Integrazione, the various decrees for "liquidity”, etc), but also topics such as marketing, sales, financial issues and business organization. At the restart, we were at about -50% in 2019, but with commitment and perseverance we ended the year with a 9% increase in SharkNet sales, managing to acquire new international customers despite the suspension of the fairs, thanks to our marketing systems (and without being able to invite them to the company or meet them in person). I would like to underline that this + 9% was registered on the record year.

In which markets do you operate today?

We are currently present in over 45 countries around the world. The reference sector is still Italy (80% of our turnover), but the goal is to increase exports. In this difficult year, we have recorded an increase in foreign sales of 25%, and this has “forced” us to invest more in this department by hiring 2 girls who are fluent in several foreign languages.

What are your prospects for 2021 in terms of turnover and expansion?

We have 2 main objectives: to consolidate the Italian market, increasing our share in various regions where we have included single-firm sellers (our sector, as a rule, has only multi-firm agents) and to grow even more abroad. As previously mentioned, we have invested in human resources and we are about to sign a distribution agreement in the USA with a partner who will exclusively trade our product.

What are the most bizarre requests you have received?

There's an amusing anecdote that one of our customers from Sicily told us. The final consumer had asked him, and it was the first time ever, for an anti-suicide mosquito net for cats. It was a lady with a cat that had a persistent attitude of jumping from the balcony, but the problem was that the apartment was on the seventh floor! Already once, miraculously and after several operations, the poor feline had survived this flight, but another would have been fatal. Thus, our client studied a life-saving solution: he applied the SharkNet directly on the balcony, creating a barrier between the apartment and the void below. Result: house protected from insects and cat still alive!

Mercurpress International: SharkNet mosquito net: innovation Made in Italy born from an accident, it is today's leading product in the sector
SharkNet mosquito net: innovation Made in Italy born from an accident, it is today's leading product in the sector
Mercurpress International
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